The “Introduction to Google Analytics - Bryan Phelps” tutorial provides a beginner-friendly overview of how Google Analytics works and how it can be used to measure website performance. This lesson is designed to help new users understand the core concepts of web analytics and how to apply them in real-world scenarios.

In this course, learners will explore how Google Analytics collects and organizes data from websites, including user interactions, traffic sources, and audience behavior. The tutorial explains key metrics such as users, sessions, page views, bounce rate, and engagement, helping beginners understand what each metric means and how it impacts business decisions.

The lesson also introduces how reports are structured inside Google Analytics and how to navigate the dashboard to find useful insights. Students will learn how businesses use this data to improve marketing strategies, optimize content, and increase website performance.

This course, led by Bryan Phelps, is ideal for beginners, marketers, students, and business owners who want to build a strong foundation in analytics. By the end of the lesson, learners will understand how to interpret data and use Google Analytics effe