The “Google Analytics Filtered Views // 2020 Tutorial” explains how to use filtered views in Universal Analytics to refine and control the data you see in your reports. This beginner-friendly lesson helps users understand how filtering works and why it is important for maintaining clean and accurate analytics data.

In this course, learners will explore how to create and manage filtered views in Google Analytics. The tutorial covers common filter types such as excluding internal traffic, filtering specific IP addresses, including or excluding traffic from certain domains, and focusing on specific subdirectories or campaigns.

Students will also learn how filtered views help improve reporting accuracy by removing irrelevant or misleading data. The lesson explains best practices for setting up filters safely, such as keeping an unfiltered backup view to avoid permanent data loss.

This tutorial is ideal for digital marketers, SEO professionals, analysts, and website owners who want to improve data quality and reporting clarity. By the end of the course, learners will understand how to properly use filtered views to analyze more accurat