This advanced Google Merchant Center course guides eCommerce sellers through every critical aspect of feed management, compliance, and optimization. Learn how to structure product titles according to Google’s best practices, implement feed rules and supplemental feeds, and ensure your Shopify store integrates seamlessly with Merchant Center.
The course covers fixing common and complex errors, including misrepresentation, missing GTINs, invalid images, rejected branding, and supplemental feed issues. You’ll also discover strategies to increase conversions, manage multiple websites, and optimize product feeds for seasonal campaigns and ongoing performance.
Special modules focus on Google Shopping compliance, account recovery, and advanced troubleshooting for suspended or limited accounts. By the end of this course, you will have full control over your Merchant Center account, understand how to enhance product visibility, and be equipped to run high-performing Google Shopping campaigns that maximize sales while staying compliant with Google’s policies.
