This course delivers the most recent and relevant updates in Google Merchant Center and Google Shopping, helping sellers stay ahead in 2026. It covers all the critical policy updates, including misrepresentation, product review requirements, brand identity verification, and unit pricing measures.
Learn how to leverage new features, such as AI-generated product attributes, supplemental feeds, new promotional targeting options, local inventory data, and installment attributes. Discover practical guidance for handling account migrations, suspended accounts, identity verification, and content API updates, ensuring your store remains compliant.
Special modules provide tips on optimizing product listings, tracking performance, boosting conversions, and managing Shopify integrations with the latest Google Shopping requirements. By the end of the course, you will be fully equipped to navigate Google’s evolving Merchant Center ecosystem, maximize ad performance, and maintain full compliance with 2026 Google Shopping policies.
