This comprehensive eCommerce course begins with the history and evolution of online retail, including IWD Agency’s journey and insights from industry experts. Students explore platform comparisons, including Magento 1 vs. 2, Adobe Commerce, Shopify, WooCommerce, and BigCommerce, focusing on features, pricing, development tips, and extensions. Key modules cover how shipping, social proof, email marketing, and PWA/headless technologies influence conversions.
Practical lessons include creating and optimizing eCommerce sales funnels, reducing abandoned cart rates, product page SEO, and high-converting store design strategies for both Shopify and Magento. The course also dives into B2B and B2C eCommerce tactics, digital marketing for niche industries, and performance optimization across mobile and web platforms. Case studies of AllBirds, Peloton, Figma, and GymShark highlight strategies behind rapid growth, failures, and billion-dollar exits. By the end, learners can select the right platform, optimize user experience, improve conversion rates, and implement actionable marketing strategies to grow a profitable online business.
