This course provides a complete guide to understanding and mastering eCommerce and M-Commerce. It starts with the basics—definitions, driving forces, components, advantages, and disadvantages of e-commerce. Learners explore different types of e-commerce (B2C, B2B, C2B, C2C, and peer-to-peer) with practical examples. Security and payment modules cover electronic payments, conventional systems, digital currencies, smart cards, secure payment methods, and related challenges.
Supply chain management is addressed with modules on SCM introduction, models, performance metrics, and integration with e-commerce. E-procurement is covered, including key activities, drivers, benefits, risks, costs, and implementation strategies. Customer relationship management (CRM) modules include acquisition, retention, lifecycle, and conversion marketing strategies. The course also emphasizes mobile commerce, detailing its features, players, lifecycle, services, and emerging challenges.
By the end, learners will be able to select appropriate platforms, manage digital payments securely, optimize supply chains, implement CRM strategies, and leverage mobile commerce for business growth. Combined with insights from platforms like Shopify, Magento, WooCommerce, and case studies of successful brands, this course ensures practical and strategic eCommerce expertise.
