RESPONSIBILITIES

● Strategy Development: Formulate and execute strategic digital marketing plans aligned with organizational goals, utilizing a mix of channels including social media, email, content marketing, SEO, and paid advertising.

● Brand Awareness: Increase EMURGO Africas brand presence through creative and impactful digital campaigns, ensuring consistent messaging that resonates with our target audience.

● Content Creation: Collaborate with the content team to develop compelling and relevant digital content

, including blog posts, social media updates, infographics, and videos.

● Data Analysis: Utilize analytics tools to measure the effectiveness of digital campaigns, extract actionable insights, and optimize strategies for continuous improvement.

● Paid Advertising: Using a third party, manage and optimize paid advertising campaigns, including budget allocation, targeting, and creative development, to maximize ROI.

● Social Media Management: Curate engaging content for various social

media platforms, fostering community engagement and growth.

● Market Research: Stay abreast of industry trends, competitor activities, and emerging technologies to inform strategic decision-making.

QUALIFICATIONS

● Bachelors degree in Marketing, Digital Marketing, or a related field.

● Proven experience (4-5 years) in digital marketing roles, preferably within the technology or blockchain industry.

● Expertise in social media marketing, and email marketing. SEO and SEM experience is a plus.

● Proficiency in digital marketing tools and analytics platforms.

● Exceptional communication and interpersonal skills.

● Creative thinking and problem-solving abilities.

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