The Digital Marketing Specalist is an integral role within the lubricant marketing team, leading the countrys digital marketing agenda forward. The role is critical to Shell’s long-term strategy...
Job Requirements Proven working experience in social media marketing or as a Digital Media Speciali...
Job Requirements
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Excellent English writing skills
Job Description
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Plan and execute social media campaigns through Saudi, US and Egyptian markets
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of companys social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
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