Job Responsibilities:


This role will work closely with the other workstreams to define the right stakeholders and execute digital marketing projects in support of building the portfolio brand marketing objectivesDesign, execute, maintain and optimize digital marketing channels including social media, search engine marketing (SEM), online media, Email marketing, in partnership with agency experts that align with our companys business objectives and marketing strategy
Work with Business Insights and Operations to develop appropriate research/user testing to identify customer/market trends and insights
Brainstorm new and creative growth strategies
Measure, analyze and report performance of all digital marketing campaigns and channels, and assess against goals (ROI and KPIs) and develop recommendations for program enhancement
Manage and track budgets, timelines, and vendors to deliver programs on time and within forecasted spend
Deliver reporting on a regular with each channel metrics/statistics
Manage the companys relationships with key social media influencers and integrate social influencer programs into the franchise portfolio digital marketing strategies


Collaborate across marketing team members, advocacy (KOL) , sales, regulatory, different Business units, medical Department and external vendors to manage digital marketing transformation workstreams and brand plans




Qualification :-


Bachelors Degree required


A compelling background with 3-5 years of social marketing and digital marketing experience, healthcare industry preferred


digital marketing experience in a pharmaceutical is preferred


Deep understanding of digital marketing analytics and a test-learn-iterate mindset


Demonstrated ability to quickly learn products strategies and tie to patient and HCPs digital journey


Experience in management of expenses and ROI with agencies, vendors, and across initiatives


Expertise in SEM, SEO, social media Marketing ,E-mail marketing , online media and advertising, and website development and how to build an integrated multi-channel digital platform


Keen understanding of effective management of multi-channel digital agency partnerships


Ability to effectively collaborate cross-functionally and synthesize inputs across multiple projects and brand strategies


Ability to translate market trends and consumer needs/insights to strategy


Ability to think big picture but also manage execution of multiple tactics by engaging key stakeholders within INSPIRE PHARMA Egypt and with agency partners
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