Job Title
Senior Media Buyer – Food & Beverage
Job Description
We are looking for a highly professional and results-driven Media Buyer with proven experience in the Food & Beverage industry to join our growing team. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid media campaigns across digital platforms to drive sales, brand awareness, and customer acquisition.
This role requires a strong analytical mindset, deep knowledge of paid advertising platforms, and hands-on experience managing high-budget campaigns for F&B brands.
Responsibilities
Plan, execute, and optimize paid media campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, and Snapchat
Develop full-funnel media strategies tailored specifically for Food & Beverage brands
Manage and scale advertising budgets efficiently while maintaining strong ROAS and CPA
Conduct audience research, targeting, and retargeting strategies
Collaborate with creative and content teams to brief ad creatives and improve performance
Monitor daily campaign performance and provide actionable insights
Perform A/B testing on creatives, audiences, and offers
Track, analyze, and report on KPIs including ROAS, CPA, CTR, CPC, and conversions
Stay updated with platform updates, trends, and best practices in F&B advertising
Coordinate with marketing and operations teams to align campaigns with promotions and launches
Requirements
3+ years of hands-on experience as a Media Buyer
Strong experience in the Food & Beverage industry is a must
Proven track record managing high-spend paid media accounts
Advanced knowledge of Meta Ads Manager and Google Ads
Experience with conversion tracking tools (Meta Pixel, Google Analytics, GTM)
Strong analytical and optimization skills
Ability to work with performance data and turn insights into action
Excellent communication and reporting skills
Experience working with e-commerce or delivery-based F&B brands is a plus
Job Type
Full-time
On-site
This position starts with a 3-month probation period, after which the employee will be confirmed based on performance.
