Job Description

• Develop, execute, and optimize paid media campaigns across digital platforms to drive brand awareness and patient acquisition.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI.
• Collaborate with marketing and creative teams to align media strategies with overall brand objectives.
• Negotiate and purchase advertising space on various digital channels, ensuring cost-effective media buys.
• Conduct market research to identify target audiences and emerging media trends relevant to dental services.
• Manage budgets, allocate resources efficiently, and track spend to ensure campaigns remain within financial

• parameters.
• Test and refine ad creatives, messaging, and targeting strategies for continuous campaign improvement.
• Stay updated on industry best practices, platform updates, and competitor activities to maintain a competitive edge.
• Coordinate with external vendors and media partners to maximize campaign reach and effectiveness.
• Ensure all campaigns comply with relevant advertising regulations and brand guidelines.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3 to 5 years of experience in media buying, digital advertising, or a related marketing role.
• Proven track record of

• managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads, and Instagram.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent negotiation and communication skills for dealing with media vendors and internal stakeholders.
• Experience working with marketing analytics tools and ad management platforms.
• Ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Detail-oriented with strong organizational and project management abilities.
• Up-to-date knowledge of digital marketing trends and best practices.
• Demonstrated ability to work effectively in a fast-paced, office-based environment.

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