Job Description

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive lead generation for the company’s services.
• Oversee the planning, implementation, and optimization of multi-channel digital campaigns, including SEO, SEM, email marketing, social media, and content marketing.
• Lead and mentor a team of marketing professionals, providing guidance, training, and performance feedback to ensure high-quality output.
• Analyze campaign performance metrics and prepare detailed reports to measure ROI, identify trends, and recommend actionable improvements.
• Collaborate with cross-functional teams, including sales, administration, and call center operations, to align marketing initiatives with business objectives.
• Manage the company’s online presence, ensuring consistent branding and messaging across all digital platforms.
• Monitor and evaluate emerging digital marketing trends, tools, and best practices to maintain a competitive edge.
• Oversee the creation and curation of engaging content tailored to target audiences across various digital channels.
• Manage digital marketing budgets, allocate resources effectively, and ensure cost-efficient campaign execution.
• Coordinate with external vendors and agencies as needed to support digital marketing activities.

Job Requirements

• BS/MS degree in marketing or a related field
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• Proven working experience in digital marketing
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• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
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• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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• Experience in optimizing landing pages and user funnels
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• Experience with A/B and multivariate experiments
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• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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• Working knowledge of ad serving tools (e.g., DART, Atlas)
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• Experience in setting up and optimizing Google Adwords campaigns
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• Working knowledge of HTML, CSS, and JavaScript development and constraints
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• Strong analytical skills and data-driven thinking
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• Up-to-date with the latest trends and best practices in online marketing and measurement

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