If you live on Reels, think in hooks, and edit faster than brands approve proposals… keep reading.
At ctrl+, Reels and TikToks are not “content.”
They are reach, PR, sales, and brand perception in under 90 seconds.
This role owns all of it.
From idea → shoot → edit → post → repeat.
What you’ll actually do (no fluff)
You will:
• Come up with Reel & TikTok ideas that people don’t skip
• Shoot on phone and camera, depending on what the story needs
• Edit for attention, not awards
• Post, track, tweak, and double down on what works
• Build repeatable formats for brands, not one-off viral dreams
You’ll be working on real brands, real places, real people
Real estate. Hospitality. F&B. Sports. Culture.
No stock footage energy here.
This role is for you if
• You think in hooks before aesthetics
• You know the first 2 seconds decide everything
• You understand trends but don’t chase cringe ones
• You’re comfortable directing founders, chefs, athletes, CEOs
• You care about saves, shares, retention more than likes
• You’d rather post something good today than perfect next week
If you wait for briefs or approval loops, this won’t work.
What you’ll be responsible for
• Concepting short-form ideas weekly
• Shooting on-site and on-the-go
• Editing fast, clean, native
• Publishing with intention
• Reading performance and adapting
• Helping shape each brand’s short-form personality
This is a creator-led role, not a scheduler job.
Tools you should already be comfortable with
CapCut, Premiere, Final Cut (pick your weapon)
Instagram & TikTok native tools
Basic analytics and retention graphs
AI tools for ideas, scripts, rough cuts (used smartly, not blindly)
What success looks like
After 2–3 months:
• Clear content POV per client
• Formats that repeat because they work
• Reels that get shared, not just viewed
• Clients asking to shoot more
Why Ctrl+
You won’t be making trend soup.
You’ll be shaping how brands show up in real life and on people’s phones.
Some days you’ll shoot at 9 AM on site.
Some days you’ll post at 11 PM because timing matters.
If that sounds stressful, skip this.
If that sounds fun, let’s talk.
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