About the Company:
The Froneri Way:
At Froneri, we are driven by a passion for ice cream, striving to become the world's leading ice cream company for consumers, customers, and employees. Our commitment to excellence and efficiency is reflected in our operations across 25 countries, where we hold the No.1 or No.2 position in the majority of markets we serve.
Visionary Leadership and Global Influence:
Guided by our vision to be the best in the industry, we focus on innovation and quality to drive growth in premium ice cream snacking. Our strategic pillars—selling more, buying better, and taking costs out—ensure we deliver optimal quality at competitive levels, enhancing our global presence and regional impact.
Investing in Our Team and Society:
We believe in the power of a strong culture that places people at the heart of everything we do. Our 15,000+ employees worldwide live and breathe ice cream, continually pursuing new ideas to deliver the best experience to our consumers. We are dedicated to focusing our Environmental, Social, and Governance (ESG) efforts by setting ambitious short and mid-term targets, reflecting our commitment to our people and communities.
Commitment to Diversity and Inclusion:
At Froneri, we are focused, passionate, and entrepreneurial. We believe that diversity and inclusion are integral to our success, fostering a workplace where every individual's unique perspective is valued and contributes to our collective achievements. These sections encapsulate Froneri's identity, leadership vision, dedication to its people and communities, and commitment to diversity and inclusion.
Job Summary:
Bring our ice cream brand to life through unforgettable activations and events! This role is all about creating experiences that delight consumers and strengthen brand love. From planning and budgeting to coordinating logistics and vendors, you’ll ensure every detail is perfect. You’ll design immersive moments that drive product trials, boost visibility, and make our brand the star of the show—whether through in-store promotions, eye-catching visual merchandising, or creative experiential marketing. After the fun, you’ll dive into reporting and analysis to measure success and keep improving. Collaboration is key, so you’ll work closely with partners, vendors, and stakeholders to deliver activations that are as smooth and satisfying as our ice cream.
Key Responsibilities:
- Project Management:
- Plan and oversee all aspects of event and activation production, including timelines, budgeting, and resource allocation, ensuring successful delivery on time and within budget.
- Logistics and Operations:
- Coordinate venue selection, setup, transportation, equipment, and vendor relationships to guarantee smooth operations.
- On-site Execution:
- Supervise events during execution, ensuring flawless operations and exceptional consumer experience.
- Brand and Strategy:
- Develop and implement creative strategies to boost brand visibility, drive product trials, and connect with target audiences through immersive experiences, including in-store promotions and visual merchandising.
- Reporting and Analysis:
- Collect event data, prepare post-event reports, and track expenses to evaluate performance and ROI.
- Client and Partner Management:
- Build and maintain strong relationships with clients, vendors, and stakeholders to ensure collaboration and long-term success.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business Administration, Event Management, or a related field.
- 3–5 years of experience in event management, brand activations, or marketing within FMCG or a similar industry. Experience in food or ice cream category is a plus.
- Strong project management and organizational skills.
- Proficiency in MS Office and event management tools.
- Knowledge of budgeting and cost control.
