Job Summary

The E-commerce Senior Specialist is responsible for managing and optimizing the online sales channels of the fashion brand to drive revenue growth, enhance customer experience, and ensure smooth end-to-end e-commerce operations. The role focuses on product management, website performance, digital campaigns coordination, and cross-functional alignment with marketing, logistics, and customer service teams.

Key Responsibilities

E-commerce Operations

• Manage day-to-day operations of the e-commerce platform (Website / App / Marketplaces if applicable).
• Ensure website availability, accuracy of content, pricing, promotions, and product listings.
• Monitor site performance, conversion rates, bounce rates, and customer journey.

Product & Content Management

• Upload, update, and maintain the product catalog (Product titles, descriptions, SKUs, sizes, colors, and images).
• Ensure product content reflects brand tone, fashion trends, and SEO best practices.
• Coordinate photoshoots and ensure timely upload of seasonal collections and campaigns.
• Ensure proper categorization and filtering to improve customer navigation.

Sales & Performance Management

• Track daily, weekly, and monthly online sales performance.
• Analyze KPIs such as (Conversion rate, Average order value (AOV), Cart abandonment rate, Sell-through rate).
• Identify opportunities to improve sales and customer engagement.
• Prepare regular performance reports with insights and action plans.

Campaigns & Promotions

• Execute online promotions, discounts, flash sales, and seasonal

• campaigns.
• Coordinate with Marketing on Digital campaigns (Paid Ads, Email, SMS, Social Media), Product launches, and collections.
• Ensure alignment between online campaigns and in-store promotions (Omnichannel).

Inventory & Fulfillment Coordination

• Coordinate with Supply Chain / Warehouse teams to ensure stock availability online.
• Monitor online stock levels and ensure synchronization with ERP or inventory systems.
• Follow up on order fulfillment, returns, exchanges, and cancellations.
• Identify fast-moving and slow-moving items and share insights with merchandising teams.

Customer Experience & Journey

• Monitor customer feedback, reviews, and complaints related to the online channel.
• Work closely with Customer Service to improve response time and customer satisfaction.
• Optimize checkout process, delivery options, and return experience.
• Propose improvements to UX/UI based on customer behavior and feedback.

Qualifications

Education

Bachelor’s degree in Business Administration, Marketing, or a related field.

Experience

• 2–3 years of experience in E-commerce roles within Fashion / Retail / Lifestyle.
• Proven experience managing an e-commerce platform and online sales operations.
• Experience with fashion collections, seasonality, and fast product turnover is a must.
• Hands-on experience with e-commerce platforms, Shopify is a must.
• Strong understanding of Online merchandising, Fashion retail KPIs, Customer journey & UX
• Knowledge of digital marketing fundamentals (paid ads, email marketing, SEO basics).
• Strong analytical skills and ability to interpret data and reports.
• Proficiency in MS Excel and reporting tools.
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