Role Overview

The Brand Marketing Manager is responsible for building, protecting, and scaling the identity of Mr. Beard — and the future brands that will launch under the Mr. Beard Group umbrella.

This role owns how the brand is seen, felt, and trusted by the market. It goes far beyond social media or content creation — it is about shaping perception, desire, and loyalty at scale.You will lead how millions of customers experience Mr. Beard today, while also laying the foundation for the next generation of brands that will be launched by the group.Core MissionTo transform Mr. Beard from a product company into a category-defining men’s grooming brand, and to build a scalable brand system that supports future brand launches under the group.Key Responsibilities1. Brand Strategy & Positioning

Own the positioning of Mr. Beard across all channels.

Define what the brand stands for, who it speaks to, and how it wins in the market.

Ensure Mr. Beard is perceived as a premium, trusted, and complete men’s care ecosystem — not just individual products.

2. Brand Identity & Guidelines

Create and maintain Mr. Beard’s brand playbook (voice, tone, look, language, and personality).

Ensure consistency across:

Website

Ads

Social media

Packaging

Influencers

Customer communication

3. Content & Storytelling Strategy

Own the storytelling direction of the brand.

Define content pillars (education, lifestyle, problem-solution, social proof, offers).

Build monthly content frameworks for all product lines (beard, hair, body).

Ensure all content strengthens the brand while driving revenue.

4. Performance-Driven Branding

Work closely with e-commerce and paid media teams.

Identify which messages, visuals, and creators convert best.

Turn high-performing creatives into scalable brand assets.

5. Influencer, Ambassador & PR Direction

Define who represents Mr. Beard.

Create influencer & ambassador guidelines (style, tone, filming, messaging).

Ensure all collaborations elevate the brand instead of diluting it.

6. Customer Perception & Trust

Monitor how customers see Mr. Beard in the market.

Strengthen credibility, premium feel, and emotional connection.

Improve how the brand feels at every touchpoint from first ad to repeat purchase.

7. Future Brand Readiness

Help design the brand architecture for future launches under Mr. Beard Group.

Ensure that systems, storytelling, and visual standards can scale beyond one brand.

Support naming, positioning, and launch narratives for upcoming brands.

What Success Looks Like

Mr. Beard becomes the default men’s grooming brand in the market.

Customers feel connected to the brand, not just the products.

New brands launched under the group enter the market with clarity, strength, and identity.

Who We Are Looking For

Strong background in brand, beauty, lifestyle, or premium consumer brands

Deep understanding of consumer psychology, aesthetics, and storytelling

Strategic thinker with strong creative direction

Obsessive about brand consistency and visual qualityللتقديم الان