At OMQ, the Marketing Specialist plays a key role in planning, executing, and optimizing marketing activities that support the company’s brand positioning, business growth, and event portfolio.

The role focuses on developing and implementing marketing campaigns, content, and communications that effectively promote OMQ’s services, events, and capabilities across multiple channels. Working closely with senior leadership, sales, creative, and operations teams, the Marketing Specialist ensures consistent brand messaging, strong market presence, and measurable marketing impact aligned with business objectives.

Key Responsibilities

• Plan and execute marketing campaigns to support events, services, and business development initiatives.
• Develop and manage marketing content including social media posts, presentations, email campaigns, website content, and promotional materials.
• Ensure all marketing communications align with OMQ’s brand identity, tone of voice, and strategic positioning.
• Coordinate with creative, sales, and operations teams to ensure integrated and timely marketing execution.
• Manage OMQ’s social media channels, content calendars, and campaign scheduling.
• Support event marketing activities including pre-event promotion, on-ground branding coordination, and post-event coverage.
• Monitor and analyze marketing performance, campaign results, and audience engagement, providing insights and recommendations for improvement.
• Coordinate with external vendors, media partners, and service providers when needed.
• Maintain updated marketing assets, brand materials, and content libraries.
• Stay up to date with marketing trends, digital platforms, tools, and best practices relevant to events and experiential marketing.
• Ensure adherence to marketing timelines, budgets, and quality standards.