Location: New Cairo, Egypt

Work Arrangement: Full-time, On-site

Industry: Marketing Agency

Reporting To: Head of Digital Marketing / Marketing Manager

About the Role

We are seeking a creative and strategic Senior Social Media Specialist to join our dynamic marketing team. You will be responsible for developing, implementing, and optimizing social media strategies that enhance brand visibility, engage audiences, and drive measurable business results. The ideal candidate is a data-driven storyteller with a passion for social trends, content creation, and community building.

Key Responsibilities

• Strategy Development: Create and execute comprehensive social media strategies aligned with brand objectives and marketing campaigns.
• Content Creation & Curation: Develop engaging, platform-specific content (including copy, visuals, videos, and stories) that resonates with target audiences.
• Community Management: Foster meaningful interactions, respond to comments and

• messages, and build loyal online communities.
• Campaign Management: Plan, launch, and monitor paid social media campaigns across platforms (Meta, LinkedIn, TikTok, X, etc.) to achieve KPIs.
• Analytics & Reporting: Track, analyze, and report on social media performance using tools like Meta Business Suite, Google Analytics, and social listening platforms.
• Trend Monitoring: Stay ahead of social media trends, algorithm changes, and competitor activities to keep our strategies innovative and effective.
• Cross-functional Collaboration: Work closely with creative, content, and account teams to ensure cohesive brand messaging and campaign integration.
• Influencer & Partnership Outreach: Identify and collaborate with relevant influencers and brand advocates to amplify reach and credibility.
• Brand Voice Guardian: Ensure all social content reflects the brand’s tone, voice, and visual identity consistently.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Communications

• , Journalism, or a related field.
• 4+ years of hands-on experience in social media management, preferably within an agency or fast-paced marketing environment.
• Proven track record of managing successful social media campaigns with measurable ROI.
• Strong portfolio showcasing content creation, community growth, and campaign results.
• Experience with social media advertising, budgeting, and performance optimization.
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Later, etc.).
• Knowledge of SEO, content marketing, and digital marketing principles is a plus.

Essential Skills

• Exceptional written and verbal communication skills in both English and Arabic.
• Creative thinking with a keen eye for visual storytelling and design aesthetics.
• Analytical mindset with the ability to translate data into actionable insights.
• Highly organized with strong project management and multitasking abilities.
• Proactive, collaborative, and able to thrive in a deadline-driven environment.
• Up-to-date with the latest social media platforms, features, and best practices.