Role Overview We are seeking a strategic and results-driven Marketing Director to lead the full marketing function across retail and e-commerce channels. This role will be responsible for driving brand growth, customer acquisition, and revenue through impactful campaigns tailored to the Saudi market. Key Responsibilities Marketing Strategy & Leadership Develop and execute the overall marketing strategy aligned with business and commercial objectives Lead brand positioning, communication, and go-to-market strategies Manage and develop the marketing team to deliver high-impact results Campaigns & Market Execution Plan and execute integrated marketing campaigns across online and offline channels Ensure campaigns are tailored to the KSA market behavior and customer insights Monitor campaign performance and optimize ROIDigital & E-Commerce Marketing Lead digital marketing efforts including performance marketing, social media, and online campaigns Support e-commerce growth through traffic generation, conversion optimization, and retention strategies Track key KPIs such as CAC, ROAS, and conversion rates Brand & Customer Experience Strengthening brand presence across all customer touchpoints Ensure consistent brand identity across stores and digital platforms Enhance customer engagement and loyalty Cross-Functional Collaboration Work closely with Commercial, Retail, and E-Commerce teams to align campaigns with sales targets Coordinate with external agencies and partners
Requirements10+ years of experience in Marketing Strong experience in Retail Proven experience managing marketing campaigns in KSA market is a must. Strong background in digital & performance marketing Experience leading teams and managing agencies Strong analytical and data-driven mindset