Market & Customer Analysis:

• Analyze each area’s market (demand, purchasing power, number of cars, competition)
• Understand and derive customer behavior for each location
• Evaluate each merchant (strengths & weaknesses – services, location, pricing)

???? Marketing & Campaign Management:

• Design and execute tailored marketing campaigns for each merchant
• Manage and optimize campaign performance and measure impact on revenue and customer growth
• Enhance digital presence and manage social media channels
• Analyze platforms and select the most effective channels for each campaign, integrated with the system

???? Consultative Role:

• Act as a direct marketing consultant for merchants
• Provide growth strategies and performance improvement plans

???? Subscriptions & Offers Management:

• Design subscription packages based on market and location
• Create offers, coupons, discounts, and promotional campaigns
• Develop loyalty programs (points, rewards, usage incentives)
• Launch campaigns (acquisition – reactivation – usage growth)

???? Performance Analysis & Optimization:

• Analyze KPIs (subscriptions, usage, retention, ROI)
• Continuously optimize packages and offers based on data insights

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