Customer Marketing Specialist

Remote Candidates We strongly prefer Austin-based candidates, but we are open to considering remote...

منذ سنة عمل كلي Austin 310
قدم الآن
المكان

Austin

نوع العمل

عمل كلي

الخبرة

3-5 سنوات

الراتب

not mention

الملخص الوظيفي

Remote Candidates 

We strongly prefer Austin-based candidates, but we are open to considering remote candidates in the US Eastern or Central time zones who are an ideal fit for the role. 

Reports to: Sr. Manager, Customer Marketing 
Duration: 6 months (contract/temporary) 

Position Summary 

Lansweeper is seeking a Customer Marketing Specialist on a 6-month contract to support the go-to-market efforts of our combined Lansweeper + Redjack solution. This role is designed for a hands-on, campaign-savvy marketer who knows how to deepen customer engagement and drive adoption, upsell, and cross-sell within an existing base. 

You’ll plan and execute targeted customer marketing campaigns that highlight Redjack’s advanced capabilities—such as passive network discovery and application dependency mapping (ADM)—for our existing customer base, with a strong emphasis on enterprise, global strategic, and mid-market segments. 

What You’ll Do 

Customer Campaign Strategy & Execution 

  • Plan and execute integrated campaigns focused on adoption, upsell

  • , and cross-sell of the Lansweeper + Redjack solution 

  • Build segmented programs aligned to customer profile, lifecycle stage, and high-impact use cases 

  • Run campaigns across channels: email, webinars, digital ads, nurture streams, in-app (e.g., Pendo), and partner co-marketing 

  • Focus messaging on use cases such as cybersecurity visibility, BCDR planning, AI usage tracking, and CMDB enrichment 

Go-to-Market Enablement & Alignment 

  • Work closely with product marketing and customer success to align campaign timing and messaging 

  • Support field and account-based marketing to activate specific customer segments 

Campaign Optimization & Reporting 

  • Track and analyze campaign performance using Salesforce, Pardot, GA4, Discern, or Power BI 

  • Drive improvements through testing, measurement, and iteration 

  • Report on impact to customer engagement, product usage, and expansion pipeline 

Cross-Team Collaboration 

  • Partner with sales, account management, and customer success to align messaging with growth goals 

  • Be the marketing point person for Redjack customer campaigns and GTM activation 

Content Coordination 

  • Help produce or adapt emails, landing pages, one-pagers, webinars, onboarding flows, and use-case-driven campaign assets 

  • Ensure messaging clearly communicates the unique value of the combined Lansweeper + Redjack solution and resonates with both IT and security audiences. 

    التقديم الان

وظائف مشابهة