Responsibilities:

• Top of Funnel Management
• Review and refine workflow automation(s) for lead flows and consent compliance, including forms, email nurtures, landing pages, etc.
• Develop and maintain workflows, campaigns templates, and integrations using best practices to facilitate data transformation between GTM systems.
• Create and maintain documentation for system processes and programmatic template builds.
• Pipeline Optimization
• Review and optimize MQL qualifications, assignments, and lead routing.
• Automate lead processing, enrichment, and segmentation to enhance efficiency in our GTM motions.
• Ensure seamless Marketo <> Salesforce synchronization and manage lead processing and database hygiene across all funnel stages.
• Tech Stack Management
• Support the evaluation of GTM technology, identifying platforms that can improve and optimize marketing and sales effectiveness.
• Lead the onboarding of system users in addition to training and  championing effective utilization of our GTM technology stack.
• Contribute to the design, implementation, execution, measurement, and refinement of core GTM technologies and integrations.
• Collaborate on system policies governing our marketing technology stack, ensuring compliance with data and privacy regulations.
• Collaboration & Stakeholder Management
• Be a first line of support for Sales and Marketing on questions or requests across the Platform operations function.
• Liaise with the Business Systems and GTM Operations teams to ensure scalable systems and processes across our GTM tech stack, including Salesforce, Marketo, data enrichment providers, and sales prospecting/outreach platforms.
• Establish and manage vendor and partner relationships as appropriate.
• Data, Reporting & Insights
• Maintain data flow(s) between GTM tools, optimizing the use of customer insights, touchpoints, and targeting.
• Develop and maintain logic to support lead management, data standardization, email cadence, list segmentation, and data hygiene practices.
• Update or develop dashboards and reports that track funnel or campaign performance.

Requirements:

• 2+ years of GTM operations or technology experience
• Technical knowledge and experience with marketing automation platforms (Marketo, Iterable, Customer.io) and CRM tools (Salesforce, Hubspot)
• Hands-on experience with marketing and revenue technology tools (Qualified, ZoomInfo, Madkudu, Salesloft, Clari)
• Proven team player and collaborator with the ability to work effectively with cross-functional teams
• Strong written and verbal communication skills, organization, and attention to detail
• Comfortable working in a fast-paced, dynamic environment
• Natural problem solver and a quick learner

Preferred Qualifications

• Experience working at a product-led company or marketing operations agency
• Exposure to multiple go-to-market motions a plus: enterprise sales/account-based marketing (ABM), Demand Generation

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