About the Role:
At Doctoralia, we believe our customers are our best growth engine. That’s why we’re looking for a results-driven, strategic, and hands-on Customer Marketing Leader to own and execute programs that drive product adoption, upsell and cross-sell opportunities, and customer advocacy.
You’ll work cross-functionally with Sales, Customer Success, and Product to ensure that every doctor not only sees value in our solutions—but becomes an active promoter of them.
This is an ideal role for someone with strong B2B marketing foundations who’s ready to make an impact and grow into a strategic leadership position.
What You’ll Do:
🚀 Drive Product Adoption
Design onboarding and lifecycle campaigns to increase product usage and satisfaction
Define product-specific journeys (e.g. Agenda, Noa Notes, First Class)
Partner with Product and CS to remove friction in the customer journey
📈 Lead Expansion & Growth Initiatives
Develop upsell and cross-sell campaigns across paid product lines
Coordinate with Sales and CS to surface growth opportunities
Deliver personalized content based on usage and behavior
❤️ Build Advocacy & Loyalty
(Plan Amigo) as a growth channel
Lead the collection of testimonials across specialties and products
Foster customer engagement through community initiatives and events
📊 Own Funnel Performance & Insights
Monitor KPIs: adoption, churn, upsell CVR, referral CVR
Analyze data to uncover growth levers and optimize campaigns
Collaborate with Performance and RevOps to sharpen segmentation & targeting
🎯 Execute Strategic Campaigns
Launch and grow initiatives like First Class, Noa Notes adoption, referral programs, and webinars
Align with global playbooks while localizing to the Mexican market
What We’re Looking For:
✅ 4+ years in customer or lifecycle marketing, ideally in SaaS, tech, or healthcare
✅ Expertise in CRM and marketing automation (e.g., HubSpot, Salesforce, Customer.io)
✅ Strong analytical mindset—comfortable digging into data and optimizing performance
✅ A doer with ownership mentality, a strategic thinker with tactical chops
✅ (Bonus) Experience in referral, loyalty, or upsell programs
✅ (Bonus) Startup or high-growth experience
✅ Intermediate–Advanced English
What We Offer:
💰 Competitive base salary
📈 Superior benefits package (above market standard)
🏢 Hybrid work model: Monday to Friday, with our modern offices located in Lomas de Chapultepec
💼 The opportunity to make a real impact in a fast-growing, mission-driven tech company
Ready to build the next generation of customer marketing with us?
Apply now and help us empower thousands of healthcare professionals across Mexico.
