Job Description
Roles & Responsibilities
- Conducting and following up on market research, competitor analysis, identifying market trends, and growth opportunities.
- Developing target segments and identifying appropriate channels for communication and marketing (Segmentation Targeting Positioning).
- Building and promoting brand positioning and increasing brand awareness among target markets.
- Designing, implementing, and monitoring the execution of annual and quarterly marketing plans after approval, and linking them to sales and marketing performance analysis.
- Preparing marketing budgets and allocating them to various campaigns and activities to ensure optimal resource utilization.
- Supervising the design and management of digital and non-digital marketing campaigns and ensuring their efficiency and effectiveness.
- Proposing strategies for developing the company s real estate products based on market feedback and customer responses, in coordination with the Business Development Department.
- Following up on the implementation of promotional plans, content, and advertisements across all platforms.
- Responsible for preserving, developing, and overseeing the implementation of all aspects of the company s visual identity for any promotional materials, through the Visual Identity and Creative Department.
- Responsible for preparing, designing, implementing, and overseeing the organization and coordination of the company s conferences, exhibitions, and all events.
- Leading marketing teams, developing their skills, monitoring their performance, and motivating them to be creative.
- Continuous coordination with the Sales Department to align objectives and achieve desired results.
- Continuously measuring marketing performance and preparing periodic reports for senior management.
