Key Responsibilities:

• Team Leadership: Build, train, and coach a highly capable marketing team.
• Strategy Development: Develop and execute a robust marketing strategy aligned with the company’s goals and objectives.
• Market Research: Conduct market research to identify trends, customer needs, and the competitive landscape.
• Product Development: Oversee the development and positioning of the company’s private label products.
• Cross-functional Collaboration: Collaborate with product development, purchasing, and merchandising teams to ensure product quality and competitive pricing.
• Communication Management: Develop and manage the company’s communication strategy, including social media, in-store promotions, and above-the-line advertising.
• Customer Engagement: Develop and implement customer engagement strategies to build and retain a loyal customer base.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Campaign Execution: Deploy successful marketing campaigns from ideation to execution.
• Performance Analysis: Measure and report on the performance of marketing campaigns, gain insights, and assess against goals.

Requirements

Qualifications:

• Education: Bachelor’s degree in Business, Marketing, or a related field.
• Experience: Minimum of 7 years of experience in a marketing or brand management role, preferably within the FMCG, retail, or supermarket industry.
• Skills:
• Strong leadership and team-building skills.
• Excellent communication and interpersonal abilities.
• Profound analytical skills and experience in report processing.
• Strategic and creative thinking capabilities.
• Proven ability to manage multiple projects and meet deadlines.

Preferred Experience:

• Experience with market research and competitive analysis.
• Familiarity with the latest marketing trends and best practices.
• Proficiency in marketing automation tools and CRM software.
• Experience in a multicultural environment is a plus.

Personal Attributes:

• Exceptional ownership and dedication to the company’s success.
• Ability to work collaboratively and build strong relationships with cross-functional teams.
• Creative thinker with a passion for innovation and continuous improvement.
  

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