About Axis
We believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person.Axis empowers small businesses with simplified digital payments to compete & grow. Our digital banking platform enables small businesses to seamlessly manage payments to employees and suppliers. Small businesses can now send salaries, reimbursements and instantly pay their suppliers on any mobile wallet in Egypt.
Overview of the Role
We are looking for a strategic and hands-on CVM & Growth Manager to lead our efforts in driving user engagement, retention, and monetization across the customer lifecycle. This role is not just about acquisition—it’s about building long-term customer value. You’ll own customer segmentation, develop lifecycle strategies, and execute personalized campaigns that boost ARPU, reduce churn, and grow overall customer engagement.
What you’ll be doing
- Own the Customer Value Management strategy across the entire lifecycle (acquisition, onboarding, engagement, monetization, retention, win-back).
- Design and implement data-driven segmentation models to identify high-potential and at-risk customers.
- Define and execute multi-channel CRM campaigns (SMS, push, email, in-app) based on user behavior and lifecycle triggers.
- Collaborate with product, tech, and marketing teams to enhance customer journeys and drive product feature adoption.
- Analyze campaign results and customer behavior to continuously optimize offers, content, and targeting strategies.
- Lead initiatives to increase ARPU, reduce churn, and improve user stickiness via offers, gamification, and loyalty programs.
- Own and track key CVM metrics (activity rates, retention, churn, LTV, ARPU) and provide actionable insights.
- Test and iterate growth hypotheses through structured experimentation (A/B, multivariate testing).
Requirements
- 5+ years of experience in CVM, lifecycle marketing, or growth management, ideally within fintech, telco, or digital consumer apps.
- Proven experience in running segmented lifecycle campaigns that drive business KPIs (revenue, retention, ARPU).
- Strong knowledge of campaign management tools (MoEngage, CleverTap, Braze, Salesforce, etc.) and mobile marketing analytics platforms (AppsFlyer, Firebase, Mixpanel).
- Solid analytical mindset with the ability to turn data into strategy (experience with SQL, Excel, Tableau or similar is a plus).
- Deep understanding of customer segmentation, behavior analysis, churn models, and LTV optimization.
- Experience collaborating with product, analytics, and creative teams in a high-growth environment.
Perks of working @ Axis
- Medical Insurance for You and your family.
- Life Insurance.
- Gym subscription.
- Flexibility with various types of paid time off (PTO) to support work-life balance.
- Very competitive leave policy including extended Maternity and Paternity leaves.
