Education
We're hiring a Product Marketing Manager to lead the strategic positioning, messaging, and go-to-market (GTM) execution across Classera’s core offerings in Education and Professional Training. This high-impact role will also own segment-specific messaging and GTM plans for our Platform/Marketplace products including:
- CPay & Edumalls (Marketplace)
- C-Inspire (Gamification)
- Xsera (AI Engine)
- C-Reality (Virtual Reality)
You will partner cross-functionally with Product, Sales, and Customer Success to launch products, drive adoption, and clearly articulate the value of our solutions to a wide audience including learners, educators, parents, and administrators. Initially an individual contributor role, this position has high growth potential into building and leading a product marketing team.
Key Responsibilities
- Product Positioning & Value Messaging
Craft compelling, differentiated positioning and value propositions tailored to each target market segment (K-12, Higher Education, Professional Training). Tailor messaging by audience type to reflect specific needs, challenges, and desired outcomes.
- Segment-Specific Messaging Collateral
Develop clear, audience-targeted one-pagers for each major product within our platform — including but not limited to:
- CPay/Edumalls Marketplace
- C-Inspire Gamification
- Xsera AI
- C-Reality VR
Each brief should communicate product value clearly and effectively by user persona and segment.
- Go-To-Market Strategy & Sales Enablement
Own the development of launch strategies and marketing assets to support product rollouts. Deliver high-impact materials including:
- Pitch decks
- Product briefs
- Website and landing page copy
- Case studies and product narratives
- Email sequences and adoption campaigns
- Event Marketing & Brand Positioning (e.g. InnoXera)
Lead our product messaging strategy at Classera-hosted and third-party events, including MENA’s top EdTech summit – InnoXera. Design presentation content, live demos, and showcase material that highlights Classera’s product innovation and market leadership.
- New Product Messaging & Narrative Development
Shape the narrative and go-to-market messaging for new offerings such as:
- C-Reality (our VR learning platform)
- Xsera (our proprietary AI engine — to be positioned competitively against tools like SchoolAI)
Define positioning frameworks to accelerate understanding, usage, and commercial success.
- Pricing, Packaging & Product Bundling Strategy
Contribute To And Refine Our Pricing And Packaging Strategy
- Optimize the product page experience at pricing.classera.com
- Clarify and communicate plan features and value
- Suggest bundled solutions (e.g. LMS + Gamification + Marketplace) for better segment fit and revenue potential
- Roadmap Communication & Feature Marketing
Manage the communication strategy for product updates and upcoming features. Own the client-facing roadmap deck and quarterly releases to ensure new capabilities are marketed in a clear, benefits-led manner.
- Voice of the Market & Customer Feedback Loop
Work Closely With Product And Customer Success To
- Capture market and customer insights from interviews, surveys, win/loss analysis
- Funnel actionable feedback into roadmap prioritization and feature design
- Competitive & Industry Intelligence
Conduct Ongoing Competitive Landscape Reviews And Trend Analysis
- Benchmark Classera’s offerings against global EdTech and SaaS players
- Identify product gaps and opportunities for differentiated messaging
- Analyst & Industry Relations
Improve Classera’s visibility in analyst reports and review platforms:
- Engage with analysts (e.g., Forrester, Gartner)
- Drive review collection campaigns for platforms like G2
- Support analyst outreach with curated product success stories and updates
- Performance Measurement & Optimization
Own product marketing KPIs and measure impact of GTM campaigns:
- Track launch success metrics, content engagement, and lead performance
- Analyze event ROI, content usage, and inbound inquiries
- Use performance data to optimize future marketing strategy
Candidate Profile
Experience: 3–5 years in B2B product marketing, ideally in EdTech, SaaS, or a fast-growth technology company. Experience launching and scaling products with measurable business impact is essential.
Storytelling & Communication
- Strong writing and messaging skills
- Ability to translate complex functionality into compelling, benefit-led narratives
- Expertise in segmentation and tailoring messaging by audience
Cross-Cultural Marketing
- Experience producing content across different cultures and regions
- Arabic language skills are a strong advantage (English fluency required)
Tools & Systems
- Familiarity with HubSpot or similar CRM/automation tools
- Proficient in Canva, Notion, and analytics dashboards (Google Analytics, Hotjar, etc.)
Mindset
- Self-starter who thrives in ambiguity and can manage multiple priorities
- Strong ownership mindset with a bias for action
- Ready to scale from IC to team leader as the marketing organization grows
