Key Responsibilities:
1- Brand Strategy & Planning
- Develop and execute brand strategies and annual plans for the new retail product portfolio.
- Define brand positioning, tone, and long-term vision aligned with values.
2-New Product Development & Launch
- Lead the end-to-end process of launching new retail SKUs, including:
- Concept development
- Market and consumer research
- Packaging and visual identity
- Pricing and channel strategy
- Launch and activation plans
3-Consumer & Market Insights
Conduct research to identify opportunities, monitor trends, and generate actionable insights to guide product and communication strategies.
4-Brand Identity & Packaging
- Manage brand identity across all retail touchpoints. Oversee packaging design and ensure alignment with consumer preferences and brand guidelines.
5- Cross-functional Coordination
- Work closely with R&D, operations, quality, and sales teams to ensure timely development, production, and delivery of retail products.
6- Retail Marketing Execution
Plan and execute marketing campaigns targeting retail consumers, including in-store, digital, social media, and ATL/BTL activities.
7-External Partner Management
Liaise with creative agencies, packaging suppliers, media partners, and research agencies to execute brand plans effectively.
- Brand Performance Monitoring
- Track key performance indicators (e.g., sales, share, awareness).
- Conduct post-launch evaluations and recommend corrective actions when necessary.
- Brand Representation
- Represent the brand at relevant trade shows, exhibitions, and consumer events.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- +5 years of experience in brand management or marketing, preferably in FMCG or food retail.
- Proven experience in launching consumer products to market.
- Strong knowledge of Egyptian retail dynamics and shopper behavior.
- Fluent in English
- Location: 10th of Ramadan
Position Type: Full-Time
Working Hours: Sunday to Thursday, 8:00 AM - 5:00 PM
Why Join Us:
- Competitive salary and benefits package
- Opportunity to work with a dynamic and growing team
- Supportive work environment focused on safety and efficiency
