Distribution Coverage (BTLs):

• Work closely with GTM Team to select window banner priorities based on retail feedback among all locations per offer.
• Creating a full segmentation tree per region (WB Posters Flyers) to ensure product and services reach for the right segment.
• Managing and allocating the needed BTLs, posters, danglers, stickers for POS, Partners and OC Merchants."
  
  
  

Product Visibility (Branding Look & Feel for Orange shops):

• Maintain best shops look & feel, and internal branding according to Orange brand guidelines & strategy.
• Validate each prototype provided by the merchandising agency and check its brand consistency and sales relevance.
• Weekly visits for Orange shops across Egypt and taking the necessary actions for any findings.
  
  
  

Merchandising Operations:

• Managing the sales stock and reorder keeping safe stock of all printed material.
• Analyzing the shops usages and providing the needed items quantities within the agreed SLA.
• Purchasing/production merchandising items, collecting payments and paying vendors.
• Update merchandising book (monthly) with the latest BTLs materials for offers provided to the Sales Channels
• Designing and producing the Full Merchandising, Interior and display guide to all sales channels, adapting the guide to suit every channel needs.
  
  
  

Branding projects for Shops, POSs & OC Shops:

• Installation of new OC Signs & lightboxes for POS
• OB & EXP facades branding
• Ensuring that the agency or suppliers are on schedule and the job matches the brief.
• Identifying production and supply difficulties and dealing with any problems.
• Propose innovative tools, formats, or technologies to enhance in-store engagement.
  
  
  

Trade Activation Programs:

• Managing the engagement and activation of trade partners in executing marketing initiatives, such as product launches.
• Managing the on ground activations branding in Orange shops and partners.
• Managing Orange seasonal trade shows (roadshows) to secure agencies commitment and efficiency to reach target.
  
  
  

Trade Marketing Budget Efficiency & Supplier Management:

• Manage the trade marketing budget, ensuring optimal resource allocation and measurable ROI.
• Oversee procurement and vendor relationships to ensure quality and cost control.
• Track budget efficiency and contribute to cost-saving initiatives.
• Manage agencies and third-party vendors for creative, production, and execution.
  
  
  

Experience:

1. Minimum 8 years of experience in the same field.

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