About invygo
invygo is the first car as a service platform across emerging markets; we are an app that enables car shoppers to get an all-inclusive monthly car subscription that comes with insurance, maintenance, and more in a seamless app-based experience.
The business's vision is to be a true disrupter in the mobility space as the first car-as-a-service provider in emerging markets. Invygo’s service offers the ultimate flexibility, allowing customers to subscribe to a car from 1 month to 9 months or more, with the option to switch, cancel, or upgrade at any time. As the global market dynamics shifts, invygo has the opportunity to disrupt the mobility sector across multiple regions.
About the Role
Are you passionate about maximizing customer engagement through data-driven strategies? Do you know how to create personalized customer experiences that enhance loyalty and engagement? We are seeking an experienced and motivated Senior Lifecycle/CRM Lead to join our team.
If you are a strategic thinker with a strong analytical mindset and expertise in CRM tools, data integration, and digital marketing, you are the right person for this exciting opportunity!
We are looking for a CRM lead to join our Growth Team. You are someone with a hands-on profile that will own and build the customer lifecycle of our users. You are responsible for developing and implementing acquisition, onboarding and retention user journeys, managing resources, and interacting with other central teams. You are also responsible for user clusterization and CRM plataform management. You are a very organized, structured person, with strong working experience and a track record of successful projects and campaigns.
What you’ll do
- Channel Strategy: Develop and implement comprehensive CRM strategies for SMS, Email, Whatsapp and Push Notifications, aligning them with the overall marketing and business objectives across all markets. Focus on acquisition, engagement and reactivation.
- Campaign Management: Plan, execute, and optimize CRM campaigns, including personalized messages, offers, and promotions, to increase customer engagement and conversion rates.
- Segmentation and Targeting: Analyze customer data to create targeted customer segments, ensuring relevant and timely communication.
- Automation: Implement marketing automation tools to streamline and optimize CRM workflows, including customer journey mapping and automated responses.
- A/B Testing: Continuously test and optimize messaging content, subject lines, visuals, channels timing, and frequency to improve open rates, click-through rates, and conversion rates.
- Data Analysis: Monitor and analyze CRM performance metrics, such as conversion rates, and customer retention, to make data-driven decisions and identify areas for improvement.
- Compliance: Ensure compliance with data protection regulations (e.g., GDPR) and best practices in email, Whatsapp and SMS marketing.
- Technical ownership: Own the CRM tool and to end, being sure all available resources/features are being used and also requesting support from tech team when needed (events, integrations, etc)
- Team Management: Lead and mentor dedicated CRM resources, providing guidance, training, and performance evaluation to achieve departmental goals.
- Collaboration: Collaborate closely with cross-functional teams, including marketing, IT, and customer service, to align CRM efforts with broader business goals and get resources (content, assets, etc)
- Reporting: Prepare regular reports and present findings to senior management, providing insights and recommendations for enhancing CRM strategies.
- Stay Informed: Keep up-to-date with industry trends and emerging technologies in CRM and customer engagement to propose innovative solutions and strategies
Requirements
- Excellent knowledge and understanding of Clevertap and other CRM Tools, also best practices and KPIs;
- 6+ years working with CRM Marketing. Previous working experience at MENA region is a plus;
- Experience with marketing automation software, personalization and profile-based marketing;
- Experience in managing initiatives across multiple markets and languages;
- Strong analytical / reporting skills with the ability to make data-justified decisions;
- Strong ability to translate analytic data into ideas and executable action;
- If you have certifications (Hubspot, Drift, Rock Content or RD Station) is a plus
- Excellent communication skills to deal with key stakeholders and pairs
- Fluency in Arabic is a must
Recruitment Process
- 20-minute intro call with invygo’s talent team
- 45-minute interview with Head of Growth and Director of Marketing
- Technical take-home assignment
- 30-minute culture interview with 2 senior business stakeholders
