Job summary

Proposing Marketing plans and managing marketing campaigns that promote the company's brands, products, and services. His/her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends and mentoring the Digital Marketing Executive.

To help grow a brand's influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers.

Responsibilities

• Propose and supervise all aspects of the

• digital marketing department including marketing database, email, and paid advertising campaigns, including influencer marketing.
• Propose annual, quarter marketing plans & calendars, including but not limited to situation analysis, competition analysis, target audience, post campaign analysis.
• Monitor campaign budgets.
• Be the focal point as an account manager with the client
• Manage digital advertising campaigns
• Propose website: site maps, content strategy & traffic generation plans
• Manage SEO campaigns
• Run A/B testing
• Provide regular accurate reports
• Appraise important metrics that affect website traffic

• , service quotas, and target audience
• Collaborate with teams to brainstorm new and innovative growth strategies
• Keep up to date with emerging digital platforms, industry trends, and MarTech

Requirements and Qualifications

• Bachelor's degree in marketing, advertising, media studies, communications, or a related field
• 4-7 years' experience in online paid media, leading & managing SEO, digital metrics, and web traffic and analytics.
• 3+ years of experience and knowledge of online marketing strategies.
• Experience in Social media moderation is a plus
• Minimum 3 years of Meta Ads manager, Google Analytics, LinkedIn Campaign Manager experience, X Ads, Influencer marketing, other advertising
• Knowledge of split testing practices.
  

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