Job summary

To lead and execute trade marketing strategies and activities that enhance brand visibility, drive consumer demand, and support the achievement of sales targets across all channels.

Qualifications

• Bachelors degree in marketing, Business Administration, or related field.
• 5 - 8 years of relevant experience in trade marketing or sales within the household/FMCG sector.
• Experience in managing retail activations and promotions across various channels.

Responsibilities

• Develop and implement channel-wise trade marketing plans aligned with overall brand and sales strategy.
• Plan, execute, and track trade promotions and BTL activities.
• Ensure effective use and distribution of Point-of-Sale Materials (POSM).

Skills

• Strong commercial acumen with retail and shopper understanding.
• Excellent planning and organizational skills.
• Data-driven mindset with the ability to analyze campaign performance.

Benefits

• Successful execution of trade marketing calendar as per timelines.
• Visibility scores and planogram compliance across retail outlets.
• ROI on trade marketing spend.
  

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