Salesforce Marketing Cloud Developer
Please note that this role must overlap with Pacific Time hours (IST +12:30) due to the highly collaborative nature of the job. Typical hours are 5:30 pm - 2:30 am IST.
We are seeking an experienced and highly technical Salesforce Marketing Cloud Developer to join our Marketing Automation team. In this role, you will be responsible for designing, developing, and implementing complex Salesforce Marketing Cloud solutions. You will work closely with other developers, architects, marketing teams, and stakeholders to create scalable marketing automations, journeys, data systems, and reports that optimize our clients' engagement strategies. The ideal candidate will have extensive experience with Salesforce Marketing Cloud tools and various systems that it can integrate with. They will be experts in working with AMPscript, SSJS, and SQL. If you're a technical expert in Marketing Cloud development and are passionate about creating high-performance solutions, this is the opportunity for you.
Duties and Responsibilities:
- Build, configure, and customize Salesforce Marketing Cloud applications, including Journey Builder, Email Studio, Automation Studio, and Cloud Pages.
- Utilize AMPscript, SQL, SSJS, and HTML/CSS to automate data management, and enhance customer engagement workflows.
- Design and maintain complex data extensions, ensuring that marketing data is effectively segmented, queried, and managed for precise campaign targeting.
- Develop and maintain integrations between Salesforce Marketing Cloud and external systems (Salesforce CRM as an example) using REST and SOAP APIs. Ensure seamless synchronization between marketing cloud data and CRMs and other platforms.
- Configure and customize interactive forms in emails and handle/process the results.
- Build and maintain scalable, automated workflows that handle millions of contacts and multi-step customer journeys, leveraging Marketing Cloud's advanced capabilities.
- Create custom scripts using AMPscript and SSJS to extend Marketing Cloud’s out-of-the-box functionality, implementing complex logic and data manipulations.
- Ensure that all Marketing Cloud implementations are highly optimized for performance, with an emphasis on scalability, security, and reliability.
- Implement and enforce best practices for data security and privacy within Salesforce Marketing Cloud, including managing roles, permissions, and audit logging.
- Write and maintain comprehensive technical documentation for solutions developed, including codebases, data models, and integration configurations.
- Work closely with other developers, architects, and technical stakeholders to build cohesive, high-performance solutions across multiple platforms.
Knowledge, Education & Experience Required
- 4+ years of hands-on experience developing and configuring Salesforce Marketing Cloud applications with an emphasis on backend technical development.
- Proficiency in AMPscript, SQL, SSJS, JavaScript, and HTML/CSS for custom email development and data-driven personalization.
- Strong understanding of Marketing Cloud APIs (REST, SOAP) and experience integrating with other platforms and external systems.
- Solid experience designing and managing data extensions and utilizing SQL to query and manage large datasets within Marketing Cloud.
- Experience with Salesforce Contact Builder, Data Views, and advanced segmentation techniques.
- Salesforce Marketing Cloud certifications such as Marketing Cloud Developer.
- Experience working with Git or other version control systems for source code management.
- Strong understanding of security best practices, including data encryption, roles, permissions, and compliance with privacy regulations.
- Excellent troubleshooting and problem-solving skills in a fast-paced, highly technical environment.
- Experience in documenting technical specifications, architecture diagrams, and code changes.
- Strong communication skills, willing to work cross functionally with many teams to resolve issues, develop solutions
Bonus Skills:
- Experience with Salesforce Datorama for advanced data visualization and analytics.
- Experience with Snowflake and Tableau
- Knowledge of Salesforce Sales Cloud and Service Cloud and integrating these with Marketing Cloud.
- Experience creating custom webhooks
- Familiarity with building custom Landing Pages using Cloud Pages and scripting for interactive experiences.
- Knowledge of Data Cloud
- Java scripting experience
About DAT
DAT is a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 43 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 226 million freight posts in 2020, and a database of $126 billion of annual global shipment market transaction data. We have co-headquarters in Portland, OR and Denver, CO, and additional offices in MO, TX, and Bangalore, India. For additional information, see www.DAT.com/company.
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