nspired Education is the leading global group of premium schools, with a portfolio of 118 premium private schools in 27 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 90,000 students receive a world-class learning experience from Kindergarten to Year 13.
Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.
ROLE SUMMARY:
King’s School The Crown is built in extensive grounds offering world-class educational and sporting facilities, enabling students to pursue a diverse range of interests. Our purpose-Built Campus of over 40,000m2 located in the heart of Cairo's most prestigious gated community, The Crown, 6th October city. This school is the first in the region to cater to students from 3 months up to 18 years with state-of-the-art facilities, including: a full football field, 400m athletic track , 25m 8 lane covered swimming pool with learner pool, indoor multi-purpose sports hall, outdoor multipurpose courts and a 522 seat Performing Arts theatre.
We are looking for a Senior Marketing Specialist to join our team. Reporting to the Regional Director of Marketing, you will be responsible for delivering on marketing plan for King’s School The Crown. These will incorporate offline, digital, brand and PR channels. You will work across departments, to help drive enrolment leads to our schools.
To be successful in this role you will have experience working as part of a fast-paced marketing team, media buying,
and be up to date with the latest marketing trends to deliver best-in-class campaigns. You will have critical thinking
skills and experience and be comfortable creating spreadsheets to track and analyse data.
We are looking for someone that brings energy and confidence to the business with a proactive approach.
The ideal candidate will be a positive, focused, enthusiastic team player that performs well under pressure, who is
receptive to new ideas and direction with a keen interest on future design trends with effective communication and
organisation skills.
KEY RESPONSIBILITIES:
- Conduct activities to communicate the business
- value proposition to customers
- Execute the annual marketing plan for the school and all marketing campaigns and on-ground activities for the school
- Provide key data and insights (including market competitor analysis) on a weekly/monthly/quarterly basis to the Regional Marketing Director
- Evaluate the effectiveness of brand campaigns, working collaboratively with our central global planning team and Regional Marketing Director
- Proactively suggest actions to improve plans and performance based on analysis of data
- Research and analyse market data to understand the target audience and the best ways to reach them through a variety of media channels
- Monitor media trends and keep the marketing team up to date on industry innovation
- Support schools with their Retention Programs
- Manage website and digital platform - main contact with HOS for any collateral or website changes
- Build strong relationships with partners in media and drive a best-in-class approach to OOH and offline media buying
- Lead and manage budgets across key media channels including offline, PR and brand with KPI & RO
- Capture all social media content for the school
- Initiate external relationships with key stakeholders in the market to expand the school’s presence and drive enrolment
- Manage all marketing related events for the school and liaise with relevant departments to ensure consensus and success
- Measure all events’ success in post-event report to track quantifiable progress
- Write all press releases in EN/AR for the school
- Support the school for needed collaterals, branding, and other marketing support
THE IDEAL CANDIDATE WILL HAVE:
- Bilingual: English and Arabic (written and oral)
- Minimum of 3 years’ experience working in a fast paced marketing team/agency
- Critical thinking skills - the ability to interpret data and identify actionable insights
- Advanced level of Microsoft Office tools –especially excel and power point
- Proven track record of developing successful marketing plans
- Data driven decision approach
- Outstanding organisational skills and excellent attention to detail
- Ability to conform to strict deadline-oriented projects and works well in fast paced environment
- Experience in education or higher education marketing is a plus
- Excellent interpersonal and relationship management skills at all levels
- Ability to work well in a fast paced, multi-tasking environment
- Have a proactive approach to work; have personal integrity and the drive to do what is best for the students and the school
SAFEGUARDING STATEMENT
Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.
