Job Details

Experience Needed:3 Years

Career Level:Experienced (Non-Manager)

Education Level:Not Specified

Salary:Confidential

Job Categories:

• Marketing/PR/Advertising

Skills And Tools:

communication skillDigital MarketingProblem SolvingGraphic DesignProject Management

Job Description

We are looking for a passionate and experienced Senior Marketing Specialist to lead and execute impactful marketing initiatives across offline and retail touchpoints. This role plays a key part in enhancing brand visibility, driving showroom footfall, and supporting retail performance through strategic campaigns, activations, and brand partnerships. The ideal candidate should bring a strong understanding of consumer behavior in the retail and furniture industry, with hands-on experience in both traditional marketing and in-store experience strategies.

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Key Responsibilities:
• Develop and implement offline marketing plans to strengthen brand awareness and support retail sales targets.
• Lead the execution of in-store branding, visual merchandising support, seasonal activations, and showroom experience enhancements.
• Manage the planning and rollout of retail campaigns and local market initiatives in collaboration with the sales team

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• Organize and execute events such as exhibitions, trade shows, showroom openings, and community activations.
• Coordinate the production and distribution of marketing materials, including brochures, flyers, POS displays, and signage.
• Work closely with external vendors, agencies, and printing houses to ensure high-quality and timely deliverables.
• Monitor and report on offline campaign effectiveness, competitor activities, and shopper insights to optimize future planning.
• Ensure brand consistency across all physical and retail marketing channels.
• Collaborate with digital and e-commerce teams when needed to ensure alignment in omni-channel retail campaigns.

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Job Requirements

• Requirements:
  • Minimum of 3 years of marketing experience, with at least 1–2 years in offline or retail marketing.
  • Previous experience in retail, furniture, home décor, consumer goods, or lifestyle brands is preferred.
  • Solid background in event planning, showroom activations, and print production.
  • Strong project management and coordination skills with attention to detail.
  • Ability to manage multiple stakeholders and deadlines in a fast-paced environment.
  • A creative mindset with a deep understanding of consumer behavior in physical retail.
  • Excellent communication skills, both verbal and written.

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