Develop comprehensive media plans based on campaign objectives, target audiences, and budget allocations.
Collaborate with internal teams (marketing, creative, analytics) to align media strategy with overall campaign goals.
2)Campaign Setup & Execution
Launch and manage campaigns across platforms such as Meta (Facebook/Instagram), Google Ads (Search/Display/YouTube), TikTok, Linkedin, and programmatic platforms.
Ensure proper tracking implementation using tools such as Google Tag Manager, Facebook Pixel, and UTM parameters.
3) Performance Monitoring & Optimization
Monitor key performance metrics (e.g., CPC, C, ROAS, CTR) and optimize campaigns in real time.
Conduct A/B testing of creatives, targeting, and bidding strategies to improve performance.
4) Budget Management
Allocate and manage media budgets effectively to maximize ROl.
Track daily spend and adjust pacing to align with monthly and quarterly budgets.
5) Reporting & Analysis
Generate regular performance reports and provide actionable insights to stakeholders.
Analyze campaign data to identify trends, opportunities, and areas for improvement.
6) Vendor & Platform Relations
Stay up to date with platform updates, policies, and new features.
Liaise with platform reps (e.g., Google, Meta) for campaign support and best practices.
7) Creative Collaboration
Provide media-specific feedback to creative teams regarding ad formats, messaging, and design for optimal performance.
Ensure all assets meet platform specifications and brand guidelines.
8) Audience & Market Insights
Conduct research to understand audience behavior, market trends, and competitor activity.
Use insights to inform targeting and campaign strategies.
Job Requirements
1) Platform Proficiency
Meta Ads Manager (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
TikTok Ads
Linkedin Ads
2) Campaign Management
Campaign setup, optimization, scaling, and troubleshooting
