Company Description
Akadeemy is dedicated to helping one million Arab Scholars begin their academic journey at the world's top scientific institutions. We are committed to providing opportunities for growth and learning in the academic community.
Role Description
This is a full-time REMOTLY role for a Full Stack Marketer at Akadeemy. The Full Stack Marketer will be responsible for developing and implementing content strategy, utilizing AI for marketing purposes, and driving growth initiatives to reach our mission of supporting one million Arab Scholars.
We are hiring a Full Stack Marketer – someone uniquely skilled in both the art and science of growth marketing. This is not a traditional marketing role. We’re looking for a strategic content-driven growth leader who:
- Has a proven track record of scaling digital platforms, especially in EdTech or youth-centric domains
- Strong ability to drive revenue through targeted paid campaigns
- Is a master of content strategy, audience segmentation, and impactful storytelling
- Is experienced with AB testing, campaign creation, and leveraging AI to generate and personalize content at scale
- Can drive user acquisition, engagement, and conversion with deep understanding of the Arabic-speaking market
- Is obsessed with outcomes through creative and data-driven marketing
- Can lead with empathy, understanding the cultural, linguistic, and motivational nuances of our audience across the Middle East and North Africa
- Is hands-on with tools across the stack (analytics, automation, CRM, content production, social, paid, etc.)
What You’ll Do:
- Own and execute our full-funnel marketing strategy, from ideation to measurement
- Architect and automate multi-channel campaigns (email, social, video, paid, referral, community)
- Use AI and data to generate, test, and optimize high-value content and experiences
- Segment and target our audience with precision, delivering the right message in the right context
- Collaborate with product, tech, and community teams to drive adoption and retention
- Build, measure, and report on campaign ROI with relentless focus on growth KPIs
Who You Are:
- Native or fluent Arabic speaker.
- Excellent written and verbal communication skills in English.
- 5+ years in growth/content marketing, ideally for education, youth, or digital platforms.
- Deep expertise in content creation, copywriting, and digital storytelling.
- Proven track record in executing and optimizing media buying campaigns, especially on Facebook, Instagram, and LinkedIn.
- Strong ability to drive revenue through targeted paid campaigns, with hands-on experience measuring and maximizing ROAS.
- Strong command of marketing analytics, automation, and current MarTech stack.
- Experience using AI tools for content and campaign personalization.
- Self-starter, results-driven, and passionate about impact-driven work
- A Master’s degree or previous experience as a scholarship recipient is highly valued.
- Self-starter, results-driven, and passionate about impact-driven work
Why Akadeemy?
- Be part of a mission-driven team democratizing access to international education for millions
- Work at the intersection of AI, community, and purpose
- Shape the future of education in the MENA region
