Client:
Our client is a dynamic marketing agency that helps businesses optimize their online presence and achieve impactful results through data-driven strategies. Their services include social media strategy, content monetization, email marketing, and automations, with a strong focus on delivering personalized solutions that improve efficiency and enhance customer engagement. Their mission is to help businesses scale and grow through marketing technology and seamless operational systems.
Role Overview:
As a Marketing Operations Specialist, you will manage and optimize marketing workflows, automations, and email campaigns. Your role will include building, implementing, and testing marketing automations, integrating tools using Zapier, and overseeing email marketing operations. You will also support landing page and funnel creation, ensuring they drive conversions effectively. The ideal candidate is highly skilled with automation platforms, experienced in email marketing, and capable of contributing to web design projects to support campaign goals.
Location: Fully-Remote (Work from Home), Hours: 9 AM - 5 PM CST.
Key
Responsibilities:
- Automation & Integration: Build, manage, and optimize workflows and automations using Zapier and platform-specific tools. Create ManyChat automations, integrate platforms, and test workflows to ensure smooth performance.
- Email Marketing Operations: Manage email campaigns, segment lists, schedule emails, and optimize performance by tracking metrics like open rates and conversion rates. Build reporting processes for campaign insights.
- Web & Landing Page Design: Collaborate on landing pages, opt-in forms, and web pages optimized for user experience and conversions. Review analytics to refine performance.
- Collaboration & Communication: Partner with cross-functional teams to align marketing, sales, and operations. Support project management in tools such as ClickUp, Slack, and Notion.
Qualifications:
- 2+ years of experience with Zapier, building and managing marketing automations.
- Strong background in email marketing: list segmentation, campaign scheduling, and performance analysis.
- Familiarity with GSuite, ClickUp, ActiveCampaign, Mailchimp, Kajabi, Klaviyo, ConvertKit, Framer, Squarespace, WordPress, Webflow, and Slack.
- Experience designing landing pages
- and opt-in forms with attention to branding and conversions.
- Ability to troubleshoot workflows and funnels.
- Preferred: Experience with JavaScript, APIs, and webhooks.
Attributes:
- Strong problem-solving skills with a proactive approach.
- Excellent communication, written and verbal.
- Motivated self-starter with eagerness to learn.
- Detail-oriented and highly organized.
- Friendly, approachable, and collaborative mindset.
What Success Looks Like:
- Efficient workflows and automations reduce manual tasks.
- High-performing email campaigns with strong engagement.
- Optimized landing pages and forms, driving conversions.
- Clear communication and task alignment across teams.
- Continuous funnel improvements with measurable impact.
Opportunity:
This is an exciting opportunity to join a fast-growing marketing agency as a Marketing Operations Specialist. You’ll play a key role in shaping and optimizing marketing operations, from automations to email campaigns and landing page design. If you’re passionate about marketing technology and want to make a real impact while working with a collaborative team, apply today to help deliver meaningful results for clients.
