Job Details

Experience Needed:4 To 6 Years

Career Level:Experienced (Non-Manager)

Education Level:Not Specified

Salary:Confidential

Job Categories:

• Marketing/PR/Advertising
• Media/Journalism/Publishing

Skills And Tools:

AIContent CreationB2B MarketingB2GB2BCommunicationSEOGoogle AnalyticsSocial MediaSocial AnalyticsMarketing CampaignsOffline MarketingEvent ManagementcanlenderDigital PrintingComputer SkillsBrand ManagementMS Office SuiteMarketing ResearchWebsite ManagementBrand Marketing

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Job Description

We are expanding and looking for a Senior Marketing Specialist to manage digital and offline channels, create impactful content to strengthen brand presence, and promote the company’s products and services.

Job Responsibilities:

• Conduct in-depth market research to identify target audiences and analyze online behaviors.
• Collaborate with creative teams to develop branding concepts, graphic designs, promotional materials, and advertising content.
• Organize and manage events, exhibitions, and activations to promote our products and services.
• Identify and optimize marketing channels to effectively communicate product

• messages to customers.
• Develop innovative and impactful ideas for marketing activities.
• Ensure flawless execution of communication, printing, design, and all marketing materials.
• Lead both outbound and inbound marketing efforts, including event planning, advertising, optimization, and content development.
• Conduct keyword research and implement SEO best practices to optimize content performance.
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing content to advertise the company's products and services.
• Update and maintain company websites to ensure relevance and accuracy.

Job Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• +4 years of experience in a similar role.
• Background in software or tech marketing is highly preferred.
• Previous experience in B2B or B2G is required.
• Hands-on experience with digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing platforms.
• Strong written and verbal communication skills, with the ability to create engaging and persuasive content.
• Proficiency in managing multiple projects simultaneously and prioritizing tasks effectively.
• Understanding of SEO, content marketing, and digital advertising trends is a plus.
• Experience with AI tools is a MUST.

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