We’re looking for a strategic, data-driven consultant with expertise in customer experience, loyalty design, and retention marketing. You will work with clients across industries; including luxury retail, grocery, fintech, and professional services; to design and optimize loyalty programs and retention campaigns. Engagements include program structure (tiers, point economics, reward modeling), acquisition and engagement strategies, and initiatives that deliver sustainable ROI.
- Design and implement loyalty programs and campaigns that increase retention, engagement, and lifetime value.
- Analyze customer data to identify trends, gaps, and opportunities, translating insights into actionable strategies.
- Collaborate with clients’ marketing teams to launch targeted, multi-channel campaigns that boost engagement.
- Partner with product teams to advocate for features and enhancements that strengthen customer loyalty.
- Lead regular business reviews with clients, presenting performance insights and strategic recommendations.
- Track and optimize KPIs such as redemption rates, churn, CLTV, and campaign performance.
- Apply test-and-learn approaches to continuously improve program effectiveness.
