Brand Manager

Cairo, Egypt

Job Description.

Job Title: Brand Manager

Location: Egypt

Department/Division: Marketing

Qualifications & Experience

• 5–7 years of experience in brand management, with a strong background in the FMCG sector (mandatory).
• Proven experience in digital brand marketing is essential.
• Bachelor’s degree in Business Administration or related field; a postgraduate degree in Marketing is a plus.
• Fluent in English with excellent verbal and written communication skills.
• Proficient in Microsoft Office tools.
• Strong analytical skills, solid understanding of business cycles, and capable of effective problem-solving and decision-making.
• Exceptional communication, presentation, and reporting abilities.

Core Competencies

Functional Skills:

• Strategic Planning
• Product Innovation
• Consumer Marketing Planning
• Business & Financial Analysis
• Advertising Development
• Trade Understanding
• Consumer & Shopper Insights
• Operational Excellence

Behavioral Attributes:

• Analytical Thinking
• Flexibility and Agility
• Cross-functional and Cross-cultural Communication
• High Level of Commitment and Ownership
• Ability to Meet Strict Deadlines

Key Responsibilities

• Achieve brand targets and performance KPIs.
• Own and safeguard brand positioning and DNA.
• Develop and align the annual marketing calendar across departments.
• Plan and execute ATL (Above-the-Line) and BTL (Below-the-Line) activities.
• Build and manage TV and digital marketing strategies.
• Create and manage brand assets and communication materials.
• Conduct regular market and consumer visits to gather insights and turn them into actionable plans.
• Present and analyze brand performance metrics regularly.
• Collaborate with local and global teams to meet marketing objectives.
• Lead the innovation pipeline and new product development.
• Establish strong consumer understanding to guide marketing and development strategies.
• Monitor key marketing parameters like pricing, distribution, and POS to enhance brand positioning.
• Analyze market trends and competitor activity to identify brand opportunities.
• Ensure brand marketing activities stay within allocated budgets.

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