Drive Activation & Adoption: Define messaging, assets, and in-product flows that guide users through their “Aha!” moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel. Enable Expansion: Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption. Own Lifecycle Comms: Craft emails, in-app updates, and guides that highlight new features and drive repeat usage. Equip GTM Teams: Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals. Collaborate Cross-Functionally: Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs. RequirementsHave 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems. Have a track record of driving activation rates, retention curves, and expansion revenue—not just awareness. Are skilled at translating features into value propositions tied to customer jobs-to-be-done. Use data and market insights to continuously refine messaging and accelerate GTM experiments. Have experience building enablement materials that improve the product conversion and post-sale adoption. Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics. Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.
