Company: Meras

Location: Heliopolis, Cairo, Egypt

Job Type: Full-time, On-site

We are looking for a Senior SEO Specialist with at least 5 years of experience in search engine optimization, preferably with a strong background in the MENA region.

The ideal candidate will be responsible for developing and executing SEO strategies that drive organic growth, improve rankings, and maximize visibility across regional and global search engines.

⸻

🔍 Key Responsibilities

• Develop and implement comprehensive SEO strategies (on-page, off-page, and technical SEO).

• Conduct keyword research tailored to MENA markets (Arabic & English).

• Optimize website structure, content, and metadata to improve rankings and CTR.

• Manage link-building campaigns and build partnerships with regional publishers.

• Perform regular SEO audits and provide actionable recommendations.

• Collaborate with content, web development, and performance teams to align SEO with overall marketing goals.

• Monitor performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.

• Track KPIs (organic traffic, keyword rankings, domain authority, conversions) and prepare reports.

⸻

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, IT, or related field.

• 5+ years of proven SEO experience, preferably in the MENA region.

• Strong knowledge of Arabic and English search behaviors.

• Hands-on experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, Moz, etc.).

• Solid understanding of Google algorithms and ranking factors.

• Experience with content optimization and local SEO strategies.

• Ability to analyze data and turn insights into practical actions.

• Strong project management and communication skills.

⸻

✨ Preferred Skills

• Experience in eCommerce or lead generation businesses in MENA.

• Knowledge of CRO (conversion rate optimization).

• Familiarity with CMS platforms like WordPress, Webflow, or Shopify.

• Understanding of paid media and how it complements SEO.

⸻

📈 KPIs / Success Metrics

• Increase in organic traffic from target MENA countries.

• Improved keyword rankings for Arabic & English keywords.

• Higher conversion rates from organic traffic.

• Growth in domain authority and backlinks quality.

• Reduced bounce rates and improved engagement metrics.

للتقديم الان