Job Summary:
The Marketing Associate will support brand positioning, lead generation, and campaign execution that differentiates us from competitors, and such efforts will raise our profile in regional tenders, conferences, and digital channels.
Duties & Responsibilities :
- Assist in planning and executing integrated marketing campaigns (online and offline) targeting utilities, EPC contractors, and government stakeholders across Egypt and the GCC.
- Develop and localize marketing collateral—brochures, presentations, whitepapers—in both English and Arabic, ensuring technical accuracy and compliance with local regulations.
- Manage website updates and SEO optimization for key service lines (renewables, thermal power, grid infrastructure) to improve visibility in search results for terms like “Power Generations” and “energy infrastructure Egypt.”
- Develop and update internal newsletter on a monthly basis
- Coordinate participation in industry events (Egypt Utility Conference, Middle East Energy, Power Gen) including booth design, logistics, and lead capture follow-up.
- Monitor digital performance metrics (website traffic, social media engagement, email open/click rates) and produce weekly reports to guide campaign adjustments.
- Collaborating with Business Development and Project Development
Qualifications required:
- Bachelor’s degree in marketing/communications/business.
- Proven ability to deliver campaigns that generated qualified leads or contributed to multi-million-dollar bids.
