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About the Role:
We are looking for an experienced PPC Specialist to plan, manage, and optimize paid advertising campaigns across multiple platforms (Meta, Google, TikTok, Snapchat, and others). The ideal candidate should have strong expertise in performance marketing, data analysis, and budget management to maximize ROI.
Key Responsibilities:
- Plan, launch, and manage paid advertising campaigns across various digital platforms.
- Monitor campaign performance daily and analyze results to meet KPIs (Leads, Conversions, Sales).
- Continuously optimize campaigns through A/B testing, creative testing, and advanced targeting strategies
- Manage advertising budgets efficiently to achieve the highest possible return on ad spend (ROAS).
- Prepare accurate performance reports with insights and actionable recommendations.
- Stay updated on platform changes, digital marketing trends, and new advertising tools.
- Collaborate with the creative and content teams to align ad materials with campaign objectives.
Requirements:
- Experience managing campaigns in E-commerce and Saas.
- 2–5 years of proven experience in managing paid advertising campaigns.
- In-depth knowledge of advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Snapchat Ads).
- Strong understanding of performance marketing metrics (CPC, CPM, CPA, ROAS).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Hands-on experience with analytics tools (Google Analytics, Mixpanel or similar).
- Experience in heatmap analysis tools ( hotjar, clarity or similar ).
- Strong communication skills and ability to work in a team environment.
- Fluency in English is a plus.
- Familiarity with tracking tools (Facebook Pixel, Google Tag Manager, CAPI ).
Location: Sheraton El Matar – The District Vill
