Translate business priorities and keyword clusters into briefs with hypotheses, sources, interview targets, and desired outcomes.
Primary research: interview internal experts and clients; summarize findings with pull‑quotes and data points.
Secondary research: use credible sources, statistics, and laws, with proper attribution.
Creation and Execution
Long‑form SEO articles, landing pages, case studies, brochures and one‑pagers, RFP and proposal copy, email drips, LinkedIn posts, and short‑video scripts.
Iterate content for persona and buyer‑journey stage: Awareness, Consideration, Decision.
Write in both Arabic and English with an audience‑appropriate tone.
Package designer briefs for static and motion assets; review storyboards and cuts.
Distribution and Optimization
Tailor for LinkedIn Company, leadership profiles, website, blog, email, proposals, and webinars.
A/B test hooks, headlines, subject lines, and CTAs.
Track performance, report insights, and re‑optimize monthly.
Governance
Editorial calendar, status board, and SLA.
Style guide and terminology for Arabic and English.
Job Requirements :
3–6 years in B2B content or copywriting, preferably in HR services, recruitment, outsourcing, or SaaS.
Proven portfolio of SEO articles, case studies, landing pages, and short‑video scripts that moved business metrics.
Arabic native with strong English.
Solid grasp of Egypt’s HR and employment context is a plus.
Tool fluency: Google Workspace, Ahrefs or Semrush, Screaming Frog, Google Analytics, Search Console, Zoho CRM and Campaigns, LinkedIn, basic Canva or Adobe Express, and AI tools for ideation and drafting.
