The Market Research Consultant will lead and execute end-to-end market research initiatives for a microfinance-focused project. This role is critical in providing data-driven insights to support the development of financial products and marketing strategies that resonate with underserved and low-income populations in Egypt. The consultant will guide the client through a deeper understanding of customer needs, competitive landscape, and market dynamics to support financial inclusion.

• Develop comprehensive research frameworks tailored to microfinance services.
  
• Identify key research questions related to access to finance, borrowing behavior, repayment capacity, and financial literacy.
  
• Define sampling strategies and appropriate methodologies (quantitative, qualitative, mixed).
  
• Oversee or support the development of data collection tools such as surveys, focus group discussion guides, and interviews.
  
• Advise or participate in fieldwork planning, including selecting regions, institutions, and client segments.
  
• Analyze survey data, field notes, and third-party reports to extract actionable insights.
  
• Identify gaps in outreach, pricing sensitivity, digital adoption, and informal lending alternatives.
  
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• Segment the market into viable client personas based on demographic and behavioral indicators.
  
• Provide strategic recommendations on product positioning, pricing, communication channels, and customer engagement.
  
• Identify underserved customer segments and new product opportunities (e.g., group lending, Islamic microfinance, digital wallets).
  
• Benchmark the institution’s offerings against local competitors and best practices globally.
  
• Draft detailed reports, including executive summaries, charts, and visual narratives.
  
• Present findings to internal stakeholders (management, marketing, product development).
  
• Support client teams in integrating research findings into strategic and operational planning.
  
  
  
  
  

Requirements

• Bachelor’s or Master’s degree in Economics, Business, Development Studies, or Marketing.
  
• Minimum 5–7 years of experience in market research or consultancy.
  
• At least 3 years of experience in the microfinance sector or financial inclusion research (preferred).
  
• Strong knowledge of the Egyptian financial services sector, especially MFI or NGO-led credit programs.
  
• Proven ability to translate complex data into meaningful insights and strategic direction.
  
• Experience working with underserved communities, rural populations, or informal sector clients.
  
• Strong analytical skills with tools such as Excel, SPSS, or Stata. Experience with Power BI or Tableau is a plus.
  
• Excellent written and verbal communication skills in English and Arabic.
  
• Familiarity with regulatory and operational frameworks for microfinance institutions in Egypt or MENA.
  
• Experience working with international development organizations
  
• Understanding of mobile money, digital lending, and fintech solutions for low-income segments.
  Deliverables:
  
• Research plan and methodology document
  
• Data collection tools (questionnaires, guides)
  
• Market analysis report (including customer segmentation, competitor mapping, demand analysis)
  
• Strategic recommendation brief
  
• Executive presentation (PowerPoint format)
  
  

المهارات والخبرة المطلوبة

Bachelor’s or Master’s degree in Economics, Business, Development Studies, or Marketing.
Minimum 5–7 years of experience in market research or consultancy.
At least 3 years of experience in the microfinance sector or financial inclusion research (preferred).
Strong knowledge of the Egyptian financial services sector, especially MFI or NGO-led credit programs.
Proven ability to translate complex data into meaningful insights and strategic direction.
Experience working with underserved communities, rural populations, or informal sector clients.
Strong analytical skills with tools such as Excel, SPSS, or Stata. Experience with Power BI or Tableau is a plus.
Excellent written and verbal communication skills in English and Arabic.
Familiarity with regulatory and operational frameworks for microfinance institutions in Egypt or MENA.
Experience working with international development organizations
Understanding of mobile money, digital lending, and fintech solutions for low-income segments.
Deliverables:
Research plan and methodology document
Data collection tools (questionnaires, guides)
Market analysis report (including customer segmentation, competitor mapping, demand analysis)
Strategic recommendation brief
Executive presentation (PowerPoint format)

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