Key Responsibilities

1. BTL Campaign Management

• Develop and implement BTL campaigns across multiple projects (launch events, mall activations, roadshows, etc.)
• Supervise production and installation of branding materials (booths, kiosks, signage, flyers, etc.)
• Ensure all activations align with brand guidelines and project positioning
• Manage the distribution and placement of promotional materials across strategic touchpoints

2. Event Planning & Execution

• Plan, coordinate

• , and execute corporate and project events (launches, ceremonies, open houses, press conferences, exhibitions, etc.)
• Handle logistics, vendor management, permits, and event setup
• Liaise with PR, digital, and creative teams to ensure consistent messaging before, during, and after each event
• Oversee event budgets, timelines, and reporting

3. Brand Activations & Partnership

• identify and activate strategic sponsorships, co-branding, and partnership opportunities to increase exposure
• Develop creative activation concepts to engage target audiences (residents, brokers, investors, media)
• Measure and report ROI and effectiveness of each activation

4. Supplier & Agency Management

• Source, negotiate, and manage third-party suppliers (fabricators, event organizers, production and print houses, promoters, etc.)
• Ensure

• high-quality deliverables within approved budgets and deadlines
• Monitor performance of agencies and vendors against set KPIs

5. Budgeting & Reporting

• Assist in developing and managing the annual BTL & events budget
• Track spending, prepare post-activation reports, and analyze performance metrics
• Recommend cost optimization and process improvement opportunities
• Finalize vendors’ payments in alignment with the approved payment terms and internal finance procedures

Qualifications & Skill

• Bachelor’s degree in marketing, Business Administration, or related field.
• 4 - 7 years of experience in BTL / events marketing, preferably in real estate or hospitality
• Proven experience managing large-scale events and activation
• Strong vendor management and negotiation skill
• Excellent communication, time management, and multitasking abilities
• Creative thinker with attention to detail and strong problem-solving skill
• Proficiency in MS Office and knowledge of project management tool
• Willingness to work flexible hours and travel to project sites when require
  

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