a very well known pharmaceutical company located in Zamalek, a Digital Marketing Manager is urgently needed:
Role Purpose:
Lead the development and execution of the company's marketing strategy across both digital and
traditional channels. This role blends strategic brand management with hands-on digital performance, driving awareness, engagement, and conversion across platforms.
The Marketing Manager will play a key role in establishing the brand as a premium health brand in Egypt and regional markets.
Key Responsibilities:
- Develop and implement integrated marketing plans for all product categories (Men’s, Women’s, Kids, Sports, Sleep, Gut, Cognitive).
- Plan and execute digital campaigns across social media, influencer marketing, paid media, and content marketing.
- Manage partnerships, activations, and offline events to strengthen brand presence and consumer engagement.
- Oversee creative direction and content production with internal and external teams.
- Manage marketing budget, ensuring strong ROI across digital and traditional channels.
- Track and optimize KPIs — including ROAS, CAC, engagement rate, brand awareness, and conversion metrics.
- Collaborate closely with the E-Commerce & Sales Manager to align marketing and sales objectives.
- Lead and mentor the internal marketing team and manage relationships with agencies and creative partners.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 7–10 years of experience in FMCG, nutraceuticals, or e-commerce marketing.
- Strong knowledge of both traditional brand management and digital performance marketing.
- Proven experience managing agencies, media budgets, and digital platforms.
- Creative thinker with strong analytical and leadership skills.
- Excellent communication i
