The Partner Marketing Officer will drive revenue growth by developing and executing co-marketing strategies with technology partners, resellers, agencies, and industry alliances. This role combines relationship management, campaign execution, and performance analytics to maximize partner-led lead generation and pipeline acceleration.
Key Responsibilities:
1. Partner Strategy & Engagement:
- Identify, onboard, and nurture strategic partnerships (e.g., tech integrations, resellers, consulting firms).
- Collaborate with partners to create joint value propositions and GTM plans.
- Align partner initiatives with TestCrew’s demand gen and sales goals.
2.Co-Marketing Execution:
- Develop and launch joint campaigns (webinars, whitepapers, case studies, events) with partners.
- Manage partner portals, enablement materials, and MDF (Market Development Funds) programs.
- Amplify partner-driven leads through email nurtures, retargeting, and sales follow-ups.
3. Performance & Optimization:
- Track KPIs (partner-sourced pipeline, revenue attribution, ROI on co-marketing spend).
- Optimize partner programs based on data insights and feedback.
- Report on partner contributions to leadership.
4. Non-Digital Channels:
- Leverage partner-hosted events, roundtables, and executive alliances for lead gen.
- Secure speaking slots at partner conferences and industry forums.
- Facilitate account introductions between TestCrew sales and partner networks.
Qualifications & Skills:
- 8+ years in partner/channel marketing (B2B/SaaS preferred).
- Proven success in co-marketing, alliance building, and MDF management.
- Strong project management skills with ability to manage multiple partners.
- Familiarity with CRM, PRM , and marketing automation.
